BFCM 2024: Shopify’s Biggest Weekend Ever

The Black Friday Cyber Monday weekend is over, and Shopify merchants worldwide have once again proven why they’re a force to be reckoned with in the e-commerce space. From record-breaking sales to first-time successes, BFCM 2024 was a whirlwind of excitement, growth, and achievement.

If you’re wondering just how big this year’s event was, let’s take a deep dive into the numbers - and what they mean for Shopify merchants everywhere. Spoiler alert: it was massive.

The BFCM Magic on Shopify

Black Friday and Cyber Monday have evolved far beyond being just North American shopping holidays. Today, they’re global events where millions of shoppers support independent businesses, discover unique products, and snag the deals they’ve been waiting for.

Shopify merchants were at the heart of this year’s action, driving sales, delighting customers, and breaking records. This year was nothing short of spectacular:

• Shopify merchants generated a jaw-dropping $11.5 billion in sales over the BFCM weekend. That’s a 24% increase from the record set in 2023! 🚀
• Over 76 million shoppers made purchases from Shopify-powered brands. That’s nearly twice the population of Canada!
• For 16,500 entrepreneurs, this weekend marked a monumental milestone - they made their very first sale on Shopify. 🎉
• 67,000 merchants had their best sales day ever, showing the power of preparation, innovation, and hard work.
• On the logistics side, 91 million packages were tracked this weekend, proving that Shopify merchants were ready to deliver (literally) on every front.

Looking Back: Shopify’s BFCM Journey

Last year’s BFCM was a groundbreaking event for Shopify merchants. In 2023, Shopify stores achieved:

• $9.3 billion in global sales over the weekend.
• A 33% increase in mobile orders compared to previous years.
• Over 52 million shoppers making purchases from Shopify merchants.

For more details, you can revisit our recap of last year’s achievements here.

But 2024 has taken those numbers to new heights.

Breaking It Down: Shopify’s 2024 BFCM Stats

Beyond the incredible top-line numbers, there were plenty of exciting highlights from this year’s BFCM weekend:

Global Sales Domination

Shopify’s global presence was on full display:

• Sales in the EMEA region (Europe, Middle East, and Africa) grew by 39% compared to last year. The UK and Germany were among the top-selling countries, with London emerging as one of the leading cities globally. 🇬🇧 🇩🇪
• APAC merchants (Asia-Pacific) saw a 29% growth in sales, further proving that Black Friday is truly a global shopping event. 🌏
• The average global cart price during BFCM was $108.56 USD, with shoppers investing in quality products and unique finds.

Top Trending Products

This year’s trending products showcase the diverse range of Shopify merchants:

• Performance Jogger by Vuori
• The Weekender by BÉIS Travel
• Swipe Serum Concealer by Tower 28 Beauty
• Perfect Pot by Our Place
• Pocket Blush by Rhode Skin

These items highlight shoppers’ love for practical, stylish, and self-care-focused products.

POS is Back

Point-of-sale (POS) sales in the UK rose by 38%, showing that in-person shopping isn’t going anywhere. Shopify merchants are excelling at blending online and offline experiences for their customers.

How Consentmo Supported Shopify Merchants This BFCM

At Consentmo, we’re thrilled to have played a part in this record-breaking weekend. Supporting merchants during high-traffic events like BFCM is what we do best, and the numbers speak for themselves:

• A 117% increase in simultaneous connections compared to BFCM 2023, showing just how much busier this year was.
• Supported 44.8 million GDPR compliance requests across our app users globally.
• Secured smooth operations for merchants handling 132.66 million unique visits during the weekend.

Compliance may not be the most glamorous part of e-commerce, but it’s an essential piece of the puzzle during high-stakes events like BFCM. With Consentmo, Shopify merchants were able to focus on their sales while staying aligned with global data privacy laws.

Planning for Next Year: Lessons from BFCM 2024

The dust may have just settled on this year’s BFCM, but it’s never too early to start thinking about how to prepare for next year. This weekend’s success highlights the importance of preparation, creativity, and leveraging the right tools.

If you’re looking to build a Shopify store that’s ready for Black Friday, check out our guide: "How To Set Up A Shopify Store for Black Friday?". It’s packed with tips to help you create a store that’s primed for big sales days like this.

Conclusion: A Weekend to Remember

Black Friday Cyber Monday 2024 was a testament to the power of Shopify merchants and their ability to thrive during one of the busiest weekends in e-commerce. From first-time sellers to experienced entrepreneurs breaking their own records, this year proved that anything is possible with the right mindset and tools.

Congratulations to everyone who participated in BFCM this year - you’ve set the bar higher than ever. Here’s to celebrating your achievements, analyzing the data, and getting ready for an even more successful 2025!

Let’s keep the momentum going. 🎉