A Google-certified CMP is endorsed by Google for meeting the standards of IAB Europe’s TCF v2.2. Starting January 16, 2024, businesses serving ads through Google in the EU, EEA, and the UK must use a Google-certified CMP partner.

In GDPR terms, a CMP is a tool facilitating websites, apps, and other platforms in acquiring, organizing, and recording user consent for personal data collection and processing. CMPs offer a user interface, usually a popup or banner, enabling users to accept, reject, or customize consent for various data processing activities. This is pivotal for GDPR compliance, as the regulation mandates explicit user consent for personal data usage, especially concerning targeted ads or analytics.

When selecting a certified Google CMP partner, businesses should focus on features like compliance with the latest TCF standards and integration with Google’s advertising products, such as AdSense, Ad Manager, and AdMob. The chosen CMP should adeptly manage user consent according to GDPR mandates, providing straightforward and user-friendly consent mechanisms. It's important that the CMP accurately handles and communicates user consent preferences and receives regular updates to meet evolving legal and technological requirements. Moreover, businesses should seek transparency in data handling and easy integration with their current digital tools and systems.

The IAB TCF (Transparency and Consent Framework) is a standardized approach developed by the Interactive Advertising Bureau (IAB) Europe for securing user consent, aligning with privacy regulations' mandates.

The integration of IAB TCF with Consentmo enhances user experience by making consent options clearer and more transparent, thus making it easier for users to understand what they are consenting to. It also improves the accessibility of consent tools, ensuring they are user-friendly and easily navigable, and allows for more personalized interactions as user preferences are more accurately captured and respected.

All businesses handling data from users in the EU, EEA, or UK can benefit from using a Google-certified CMP, but industries such as e-commerce, digital marketing, and online publishing may see more direct advantages due to their reliance on personalized advertising and content.

• Continuous Compliance: Makes sure your systems are continuously updated to comply with the latest legal requirements, helping you maintain compliance over time.
• Auto Scanner AI: This feature automatically scans your digital assets to identify and address potential compliance issues, aiding proactive management.
• Tier 1 CDN: Enhances your website's performance and load times across the globe, providing a faster, more reliable user experience.

• Free Blocking Script Setup: Automates the setup of blocking scripts to prevent tracking scripts from running until user consent is obtained, bolstering user privacy.
• Match Style: Allows the Cookie bar and Preferences popup to readily integrate with your site’s existing design, maintaining visual consistency and enhancing user experience.
• Expert Support: Gives you direct access to seasoned compliance professionals for personalized guidance on compliance strategy and resolution of technical issues.
• Headless: Cookie bar integration with Shopify’s headless stack that’s engineered for performance and productivity.
• Visit our Pricing page for more details on the Enterprise plan.