New Hampshire Privacy Act (NHPA): A New Era of Data Protection for Shopify Merchants

Hello to all the Shopify merchants operating in and selling to New Hampshire! It’s time to gear up for the New Hampshire Privacy Act (NHPA), a landmark legislation that positions New Hampshire as the 15th state to enact comprehensive privacy laws.

📜 What Is the NHPA?

New Hampshire has officially taken a significant step towards enhancing consumer privacy with the passage of the New Hampshire Privacy Act (NHPA). This act, inspired by the rigorous privacy standards of states like Virginia and Colorado, as well as the foundational California Consumer Privacy Act (CCPA-CPRA), is designed to safeguard the personal information of consumers within the state.

Set to be enforced starting January 1st, 2025, the NHPA will impact a broad spectrum of businesses, aligning its enforcement date with similar initiatives in other states. For a deeper understanding of how these laws interconnect and their implications, consider exploring our insights on various state privacy laws.

🔎 Who Needs to Comply with NHPA?

The NHPA casts a wide net, affecting both for-profit and not-for-profit entities that handle significant volumes of consumer data or derive substantial revenue from the sale of such data. Specifically, if your business processes the data of more than 100,000 consumers or earns more than 25% of its gross revenue from selling personal data, the NHPA will be applicable to you.

🛍️ New Hampshire Shopify Merchants: What’s on Your Plate?

For Shopify store owners, the NHPA mandates a thoughtful and respectful approach to data handling. Consumers will be empowered with rights to access, correct, and even delete their data, alongside the ability to opt out of data sales or targeted advertising. This is a critical moment to scrutinize your data practices and make sure they align with NHPA requirements.

⚖️ Penalties for Non-Compliance

Navigating the NHPA accurately is crucial, as failing to comply can lead to severe financial penalties. While the specifics of these penalties are still being finalized, the intent is clear: New Hampshire is serious about protecting consumer privacy. Making sure your Shopify store complies with the NHPA is not only good practice but essential for the sustainability and reputation of your business.

🌟 Outro: Consentmo’s Pledge to New Hampshire Merchants

As the Granite State welcomes this new era of digital privacy, Consentmo is committed to certifying that our tools and services fully support NHPA compliance by the time it becomes enforceable. From managing cookie consents to handling customer data requests, we are dedicated to facilitating your transition under the NHPA. Stay connected with us as we navigate these laws together and strive to make compliance straightforward for your Shopify store.